We love seeing guys getting serious about their skincare routines. But let’s set the record straight: Being a PrettyBoy isn’t just about taking care of your face. It’s about taking care of your whole body so you can live a healthy, happy life.

September is Prostate Cancer Awareness Month, so we’re pausing our regularly scheduled programming to make sure you guys have all the knowledge you need to fight back against this disease, which affects a man every two minutes.

It’s awkward to talk about—we get it. But nothing important in life comes easy. So keep reading to learn the facts about prostate cancer, how you can help save lives, and hear from our kick-ass friend Jeffrey who’s a survivor and a leading advocate in the fight against this disease.

6 Facts Every Guy Needs to Know About Prostate Cancer

We’ll spare you the medical jargon and hit you with some quick facts every man should know about prostate cancer, courtesy of ZERO Prostate Cancer.

1. Prostate cancer is the most commonly diagnosed cancer in men and is the second leading cause of cancer-related death for men.
2. In 2024, an estimated 299,010 men will be diagnosed with prostate cancer, and 35,250 men are expected to die from it.
3. A man will be diagnosed with prostate cancer every 2 minutes in 2024, and a man dies from it every 15 minutes.
4. Black men face increased risks for prostate cancer diagnoses and deaths.
5. Prostate cancer is the most common cancer diagnosis among U.S. Veterans.
6. If caught early, prostate cancer has a five-year survival rate of nearly 100%. However, for late-stage prostate cancer, the five-year survival rate drops to 34%.

Meet Jeffrey Wilde: The Man on Mission to End Prostate Cancer

Jeffrey Wilde was holding his two-year-old son when his doctor called—he needed to be in the office ASAP. The next day, Jeffrey received his diagnosis: he had an aggressive form of prostate cancer.

That was the day Jeffrey’s battle began, and 6 weeks later he underwent surgery to get his prostate removed. Over the following months, he worked his ass off to regain his strength, stamina, and flexibility. Today, at almost 60 years old, Jeffery lives a healthy life. And most importantly, he’s living proof that being proactive about prostate cancer is the key to survival.

“My advice to men is to always be your own advocate,” he says. “If you catch prostate cancer in an early stage, you have nearly a 100% chance of survival.”

Jeffrey was determined to pay it forward. So after moving to North Carolina, he teamed up with ZERO Prostate Cancer to raise money for men to be tested and treated when they don’t have the opportunity.

Now, as the 2024 ZERO Run/Walk approaches, Jeffrey is making his final push to raise $5000 to support patients, survivors, and their families. For every $25 raised, ZERO will be able to provide 3 patients or caregivers with a newly diagnosed guide, and for every $250 raised, they’ll be able to help a patient with personalized assistance through ZERO 360.

Join PrettyBoy in the Fight Against Prostate Cancer

This fall, ZERO Prostate Cancer is organizing runs/walks across the country to support patients and families. This is the largest men's health series in the US with more than 12,500 participants raising more than $4 million. Click here to find a Run/Walk near you.

Not ready to lace up? You can also make a donation to support Jeffrey's team in the Charlotte Run/Walk. Let’s help Team Wildeman crush their fundraising goal!