WHY WE EXIST

Our Purpose

Give men the knowledge & confidence to make better, more informed decisions about their skin, and overall wellness, through simple products, relatable messaging, and easy to digest education.

Our Mission

Confidence starts within. Question the norms. Take chances. Exceed expectations. Seek experiences. Be ourselves at all costs.

Our Vision

Become the go to resource and brand for men’s personal care. PrettyBoy will be the new “Men’s Brand” - for all of your personal grooming needs (and more), but more importantly, your lifestyle. A holistic health & wellness community that focuses on the skin, the body, and most importantly, the mind.