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IT PAYS TO BE A PRETTY BOY

We believe in skin. Good skin brings confidence and that is what makes you attractive. Attractiveness has benefits that are endless.

CATCHIN' LOOKS IN

HOW IT PAYS
TO BE A PRETTYBOY

6 PRODUCTS in 1

Say bye to your circus of products and hello to a moisturizer, eye cream, wrinkle cream, after shave & beard oil in one.

“I’M GLOWING!?” RESULTS

Yes, glowing skin IS a thing for men. And no, you didn’t know your skin could ever look this good.

GENTLE AF

So safe and gentle, we even won an award for it from the National Eczema Association.

LIGHT + NON-GREASY

Do your face a favor and reap the benefits of soft, fresh skin, without feeling like you’re rockin’ a greasy mask all day.

ZERO BS

No parabens, chemicals, sulfates, alcohol, or other “bad! bad! bad!” ingredients.

WON’T BREAK THE BANK

As effective as those fancy $300+ serum sets your girlfriend loves, without the $300 price tag.

6 PRODUCTS in 1

Say bye to your circus of products and hello to a moisturizer, eye cream, wrinkle cream, after shave & beard oil in one.

“I’M GLOWING!?” RESULTS

Yes, glowing skin IS a thing for men. And no, you didn’t know your skin could ever look this good.

GENTLE AF

So safe and gentle, we even won an award for it from the National Eczema Association.

LIGHT + NON-GREASY

Do your face a favor and reap the benefits of soft, fresh skin, without feeling like you’re rockin’ a greasy mask all day.

ZERO BS

No parabens, chemicals, sulfates, alcohol, or other “bad! bad! bad!” ingredients.

WON’T BREAK THE BANK

As effective as those fancy $300+ serum sets your girlfriend loves, without the $300 price tag.

OUR MISSION

CONFIDENCE FOR ALL MANKIND

Prettiness is confidence. Prettiness is good skin. Prettiness isn’t perfectly positioned eyes on your skull. It isn’t perfect teeth. It is The confidence you get from having good skin. Inner beauty creates an outer beauty and people are persuaded by that prettiness. The results are boundless & it all starts with your skin

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CERTIFIED
PRETTYBOYS
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How it all
STARTED

Two normal dudes. One semi-eventful story.

Having both experienced various skin issues throughout our lives, we (co-founders Ben & Kevin) were both well aware of the confidence issues that come along with imperfect skin.

As a kid, Ben was plagued by pimples, which soon was followed by prescriptions and dry skin. (Part of this was due to the oily skin that comes along with his Lebanese heritage, but let’s not ignore the role all those bags of Doritos played, either.)

Kevin’s story is a little different. He had similar skin issues throughout his youth, but it wasn’t until college that he developed a minor skin condition which needed professional help and a consistent skincare regimen. So, Kevin did as most men would: he asked his girlfriend. And, go figure — she responded exactly as most girlfriends would — with a routine that included approximately 10 products, 17 steps, and needed to be applied 4 times daily. NO CHANCE. That’s when we decided to do something about it.

Today, we’re on a mission to inspire more healthy and confident men—starting with their skin.

Ben Feys | Co-Founder
Kevin Niehoff | Co-Founder
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