If you’ve taken a stroll down your local skincare aisle over the past few years, you’ve probably notice a bunch of new products specifically targeted toward dudes. (We wanted to name names, but our lawyer advised us against that).

The men’s skincare industry is worth a whopping $13 billion. But the best-selling “male” skincare brands aren’t the best-performing—far from it.

The truth is that these corporate conglomerates don’t give a sh*t what guys want or need. The only thing that gets them out of bed in the morning is maximizing profits for investors and executives. The easiest way to do that is by telling guys they need a whole countertop full of products, slap on some “bro” branding, and force it onto your Instagram feed.

But guys have unique skin and unique needs. That’s why we launched PrettyBoy and built skincare products based on survey data from men on what they actually wanted.

Looking for a reason to make the switch? We’ve got three.

1. We Consolidate Your Whole Skincare Routine Into One Bottle

We don’t have time for a 10-step skincare routine every day, and we’ll take a wild guess you don’t either. That’s why we chose multi-functional ingredients to consolidate the amount of stuff you need in your bathroom and save cash in the process.

Revival, our men’s face moisturizer, combines the benefits of four products into one simple formula:

1. Moisturizer
2. Aftershave
3. Eye stick
4. Wrinkle cream

Buying all that stuff separately can cost up to $200 or more. But for the price of a few drinks, Revival unlocks a smooth, fresh-feelin’ complexion.

2. Guys Have Greasier Faces, So We Made a Lightweight Moisturizer

Face feeling greasier than the bottom of a bag of fries? Blame Mother Nature. Men are scientifically proven to have oiler skin than women. The last thing you need is a thick, oil-based moisturizer that turns your moneymaker into a slip n slide. But you also can’t skip moisturizing altogether, otherwise your skin compensates by churning out even more oil.

We solved that paradox with Revival: a lightweight, gel-based, oil-free moisturizer. This stuff blends in fast AF (we’re talking a few seconds) so you’re not walking around with any sus residue all over your face.

3. Every Ingredient Targets a Male Skin Concern

Instead of making a random formula and convincing guys to buy it, we figured out what guys’ top skin concerns were and working with dermatologists to develop solutions specifically tailored to them.

Let’s break down some of the most common skin issues dudes deal with and how PrettyBoy handles them.

Razor Burn

• Niacinamide: Its anti-inflammatory properties soothe your skin and reduce redness caused by razor burn
• Squalane: Provides moisture and soothes the skin, helping to heal and calm affected areas
• Panthenol: Hydrates and strengthens your skin, aiding in the healing process and alleviating discomfort
• Glycerin: Hydrates and protects your skin, providing a barrier that helps soothe and heal

Beard Itch

• Niacinamide: Reduces inflammation, which can alleviate itchiness
• Squalane: Locks in moisture and soothes your skin, reducing the dryness and irritation
• Glycerin: Keeps the skin hydrated to ward off dry, flaky, itchy skin

Oily Skin

• Niacinamide: Keeps sebum production under control to reduce oiliness and shine
• Apple Fruit Extract: Mildly exfoliates, helping to prevent clogged pores and reduce excess oil

Fine Lines & Wrinkles

• Hyaluronic Acid: Hydrates you skin from the inside out, reducing the appearance of fine lines and wrinkles
• Squalane: Moisturizes and locks in hydration, helping to fill in fine lines
• Ceramide NP: Strengthens and rebuilds your skin barrier, which helps reduce the visibility of fine lines and wrinkles

Dark Circles

• Niacinamide: Improves skin tone and brightness so you don’t have racoon eyes in the morning

Acne & Acne Scars

• Niacinamide: Reduces inflammation and evens out your skin tone
• Apple Fruit Extract: Provides antibacterial properties and mild exfoliation, which helps prevent and treat acne
• Squalane: Soothes and moisturizes your skin, helping to reduce irritation and support healing of acne scars
• Panthenol: Hydrates and strengthens your skin, aiding in the healing of acne scars

Redness & Irritation

• Niacinamide: Soothes the skin and reduces inflammation associated with eczema and rosacea
• Squalane: Provides a calming effect and locks in moisture, reducing irritation and minimizing red spots

Don’t Take Our Word For It…

We could waste your whole day talking about the importance of choosing skincare products that are specifically designed for dudes. But we’ll let some others chime in…

• PrettyBoy is the first male-focused brand to get the prestigious Seal of Acceptance by the National Eczema Association.
• 50 AAD board certified dermatologists participated in a blinded review of ingredient lists conducted by a 3rd party and Revival won...by a long shot.
• GQ ranked Revival as the best moisturizer for men, Forbes called us “the best moisturizer for men with dry skin,” and Men’s Health named us the best gel moisturizer for combination skin.
• Most importantly, 100% of guys feel more confident in their appearance after using PrettyBoy

Snag the Skincare Starter Kit and give your face the love it deserves.