Our Purpose
We inspire guys to be more confident versions of themselves, starting with their skin.
![](http://www.yoprettyboy.com/cdn/shop/files/purpose_a372a4ef-7d08-4cc4-ad54-791d8cff535e.png?v=1642589354)
![](http://www.yoprettyboy.com/cdn/shop/t/171/assets/curve_top.png?v=156989499437039568441721828032)
![](http://www.yoprettyboy.com/cdn/shop/files/yoga_curved_for_website.jpg?v=1642529152)
OUR MISSION
Confidence starts within. Keep it simple. Question the norms. Exceed Expectations. Be ourselves at all costs.
![](http://www.yoprettyboy.com/cdn/shop/t/171/assets/curve_bottom_new.png?v=124584460563593000701721828032)
OUR VISION
PrettyBoy on every countertop, confidence in every man.
![](http://www.yoprettyboy.com/cdn/shop/files/vision01_e21e4c85-a16c-4fe2-9bcf-d6bec96666cf.png?v=1642589373)
![](http://www.yoprettyboy.com/cdn/shop/files/vision02_d69d6abd-b0a1-4fa2-a7e5-c3c69adf9f8f.png?v=1642589388)